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Research papers

Spatial view of data according to the TypTop method

TYPTOP is a new method of sample survey and of data processing, allowing to get a spatial view of the elements to be studied: - New or existing products; - Brands; - Advertisements; - Politicians. This method lies on the 3 following components: 1) An...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Henri Bergonier, D. Wattez
September 1, 1974
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Citation

Bergonier and Wattez (1974a, September 01). Spatial view of data according to the TypTop method. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/spatial-view-of-data-according-to-the-typtop-method


Research papers

Problems of quota definition for non-random surveys

The first part of this paper attempts to enumerate the problems which face the sampling practitioner when he has to select the criteria typifying non-random populations samples. His choice is made in the light of the aims of the survey concerned and...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Marc Deroo
Company: KANTAR TNS Malaysia
October 1, 1973
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Citation

Deroo, M. (1973a, October 01). Problems of quota definition for non-random surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-quota-definition-for-non-random-surveys


Research papers

Problems of quota definition for non-random surveys (French)

The first part of this paper attempts to enumerate the problems which face the sampling practitioner when he has to select the criteria typifying non-random populations samples. His choice is made in the light of the aims of the survey concerned and...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Marc Deroo
Company: KANTAR TNS Malaysia
October 1, 1973
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Citation

Deroo, M. (1973a, October 01). Problems of quota definition for non-random surveys (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-quota-definition-for-non-random-surveys-french-


Research papers

Survey weighting

This paper is directed at the numerate non-statistician. Its aim is to put the subject of weighting into perspective, to bring out the very real dangers and pitfalls of excessive weighting, to show how the effect of weighting can be assessed and to...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Len J. Marchant
October 1, 1973
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Citation

Marchant, L. J. (1973a, October 01). Survey weighting. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/survey-weighting


Research papers

Goals, possibilities and problems of good sampling procedures (German)

Whenever sampling procedures for selecting the persons to be interviewed are used in empirical social research this is done in order to build models of the population by means of which the interesting phenomena can he studied. The size ratio between...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Klaus P. Landgrebe
June 15, 1973
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Citation

Landgrebe, K. P. (1973a, June 15). Goals, possibilities and problems of good sampling procedures (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/goals-possibilities-and-problems-of-good-sampling-procedures-german-


Research papers

Advantage of non-proportional stratified sampling for periodical press readership surveys

These notes explain the method of sampling used for the Magazine Readership Survey carried out in Italy this year (ISPI, 1973 edition). The ISPI survey is a sample survey based on 21,000 interviews. It has been carried out each year since 1966 for...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Carlo Erminero
Company: Demoskopea
June 15, 1973
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Citation

Erminero, C. (1973a, June 15). Advantage of non-proportional stratified sampling for periodical press readership surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advantage-of-non-proportional-stratified-sampling-for-periodical-press-readership-surveys


Research papers

Goals, possibilities and problems of good sampling procedures

Whenever sampling procedures for selecting the persons to be interviewed are used in empirical social research this is done in order to build models of the population by means of which the interesting phenomena can he studied. The size ratio between...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Klaus P. Landgrebe
June 15, 1973
×

Citation

Landgrebe, K. P. (1973a, June 15). Goals, possibilities and problems of good sampling procedures. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/goals-possibilities-and-problems-of-good-sampling-procedures


Research papers

Summary of discussions in group I

The general sense of the group was that the possible topics for discussion were extremely wide ranging since the industrial market for Market Research was being defined as the non-domestic, or mass commercial market. In this context, many topics...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. Pike
January 1, 1973
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Citation

Pike, J. (1973a, January 01). Summary of discussions in group I. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summary-of-discussions-in-group-i


Research papers

Summary of discussions in group III

Our group did not really draw any conclusions - because we spent so much time discussing various points and asking questions. So I'm going to simply bring some of these points that did emerge in our discussion group which may be of interest to bring...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: M. Newlands
January 1, 1973
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Citation

Newlands, M. (1973a, January 01). Summary of discussions in group III . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summary-of-discussions-in-group-iii-